Although these recommendations are not obligatory, and there’s no physical limit actually, keep in mind that Google can simply not show a part of your title if it exceeds the snippet viewport limit. Place keywords closer to the beginning and follow Google’s recommendations on title and description length (60 characters for titles and 160 for descriptions). Avoid clickbaiting - titles and descriptions should clearly demonstrate what the page is about and show its value. Make them sound attractive and catchy so that users are more likely to click. Logically, if the snippet sucks, it will not get clicks.Ĭarefully revise all your titles and descriptions. Judging by them, users decide if a page deserves their clicks or not. Meta elements such as title, description, and structured data are what make your snippets stand out in SERPs. The tool will welcome you with a full list of affected pages, show what elements cause the problem, and suggest fixing options. In case you’re the “lucky one” with a penalty, you’ll see a notification like this: Manual penalties are easy to spot - go to Google Search Console and see the Manual actions report in the Security & Manual Actions section. In addition to manual penalties, Google can penalize your site algorithmically for sitewide technical issues, such as duplicate pages, thin content, redirect issues, and so on. Google may grant you a manual penalty for black-hat SEO techniques like link juice manipulations, keyword stuffing, deceptive redirects, page cloaking, etc. Needless to say that you won’t get any traffic growth in this case. In the worst scenario, your site may get out of the index. Google penalties (both algorithmic and manual) may drop rankings of a single page, a group of pages, or a whole website. Consult our CMS guide to find the best solution. Be careful anyway - too many plugins may slow your website down. If your site is built on a CMS, you can install an SEO plugin to spot and fix the issues as soon as you create or re-build a page. For example, you can use Google Search Console to see the keywords you already rank for. But there are tools that can speed the process up and help you find keywords and content ideas. Keyword research is a complicated activity, which requires time. As a result, a page will be sitting idle and not getting traffic.ġ) If you haven’t done keyword research at all, go and do it asap. Without keywords, search engines may not be able to understand what your content is about, and thus will not rank it for the desired query. Your content may be super useful and relevant, but in the world of SEO, it is worth nothing if it doesn’t contain any relevant keywords. This is one of the most widespread yet fatal mistakes. And, of course, show how to fix this and boost your popularity, i.e. Today, I’ll tell you what are the reasons for the site traffic plateau or decrease. Logically, you expect clicks and profits but get nothing instead. You choose potentially good topics, hire content writers and SEOs, create high-end designs, and write quality content. Putting tons of effort into your site and seeing no traffic is a nightmare for anyone. You’re creating the wrong type of content
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